10 effective hospital marketing strategies for 2022 

Hospital Management Software is a vital business tool, especially in the healthcare industry. Having a hospital that is automated with Hospital Management Software is now easy. In the midst of this technologically upgraded and model world, every hospital should make use of machines and systems to take care of every manual activity. The current technological world makes use of the people to monitor the devices and network, whereas the systems are busy helping the people in controlling various tasks. 

Some of the benefits of Online Hospital Management Software include Reduced Paperwork, simple access to reference records, effectual billing of different services, enhanced hospital administrations, no record duplications, minimized documentation, rapid information across various departments, optimized bed occupancy checks, critical stock information, improve cost control, and more. 

In this blog, let's check out the best five Online Hospital Management Software that every hospital can use. 

1. MocDoc:

MocDoc Hospital Management Software is the best solution which is completely integrated for any type of hospital from small to multi-chain hospitals. The Hospital Management Software for OP includes Doctor Discovery, Check-In, Mobile apps, Prescriptions, Appointments, Billing, and more. 

When considering the IP management role of Hospital Management Software, deals with Visual Bed Management, Discharge Summary, Insurance Management, Ward Request, Integrated IP billing, and more. 

The Pharmacy benefits included in the Hospital Management Software include Stock Management, FSN Analysis, Purchase Management, Sale Bill, MIS, and more. While considering the Lab benefits in HMS, it handles Custom reports, Smart Notifications, Order Management, Email Reports, Invoice generation, and more. 

Apart from this, there are many features included in the MocDoc Hospital Management Software, namely Multi-location support, micro websites, attractive and easy-to-use dashboards, Role-based access, appointment widgets, and more. MocDoc HMS has more than 3100000+ patient records, can manage about 2600000+ reports, and 5500000+ prescriptions. 

2. Insta:

Insta is known for monitoring and controlling the moving pieces of the hospitals without any hindrances. It also helps in improving hospital productivity by managing all your patients, departments, and staff with ease. The software enhances the experience of patients by making use of better systems for decision-making. 

Hospitals prefer Insta Hospital Management Software for effective operations, enhanced patient retention by 30%, for making better decisions, and more. 

3. Attune: 

The main benefits of choosing Attune Hospital Management Software is that they help in increasing revenue, simplified operations, optimizing productivity, etc. The features of Attune HMS include TPA billing, Insurance, Credit tracking, Patient referral, Radiology information system, in-patient management, Central sterile supply department tracking, MIS reports, Doctor Scheduling and appointments, E-Prescriptions, Integrations with PACS, Nursing care and ward management. 

Other features include Creche Management, Patient registration, Doctor consultation, Pharmacy management system, Accident and emergency care, Operation Theater Management, In-patient diet, and kitchen tracking, IP, OP, Surgery and daycare billing, EMR and SOAP Notes, and more. 

4. ITDose Infosystem: 

HMS is one of the complete tools that controls every aspect of management, marketing, and administration of a hospital to enable them and the doctor software to act better. It helps with documentation as needed by internal laws, is used as a convergent platform to integrate across various setups, prevents misuse of information, makes sure about data security, offers integrity and transparency between multiple departments, and makes sure about the smooth functioning of a complicated hospital environment. 

The ITDose Infosystem Hospital Management Software holds important features like allocation of duties and staff management, bed allocation and managing wards, correct billing, and accounting, multiple user accessibilities for effective all-around performance, controls doctor system availability, scheduling, controlling laboratory equipment, inventory management with a timely warning system, appointment management, and lead management, and more. 

5. Suvarna HIS:

The Hospital Management Software from Suvarna is developed for people who need value-based solutions at affordable rates. The HIS software them has been designed after in-depth research and study into different aspects of hospital functionality. The products are developed to support every feature needed by a hospital and are developed with exquisite architecture, which enables a high level of flexibility and scalability for the end-user. 

The features of Hospital Management Software include a Hospital module, In-Patient Services, Laboratory information system, Billing, Inventory, Gastro-Enterology, Operation Theater, Nephrology, Food, and beverages, Out-patient services, Admission transfer and discharge, Blood bank, Online scheduling, Doctors Organizer, Bio-Medical, diabetes module, Nursing, and more. 

Bottom Line:

Every hospital staff member is capable and has the expertise and caliber to perform all things effectively. However, too much of dependence on the manual process will have a significant impact on productivity as well as a result of unavoidable errors. To keep your hospitals productive and competitive, you should start adapting to technologies like Hospital Management Software. 

Hospital Management Sofware not only controls the treatment schedules, patient records, bills, and reports but also enables different departments like employee and administration management. It's your responsibility to choose rightfully. 

For Further Details Visit MocDoc Healthcare CRM.

A flexible and efficient Hospital Information Management System has a vital role in every hospital in the case of a health system. Healthcare professionals are adapting to the latest technology developments to keep their IT infrastructure high. HIS helps healthcare organizations to overcome any complicated challenges they face in the current healthcare industry. 

In this blog, let's check out what the Hospital Information System is and what other productive things your HIS should include, benefiting your hospital. 

What is a Hospital Information System?

HIS (Hospital Information System), otherwise termed a Clinical Information System, is an integrated and comprehensive information system developed to manage the financial, administrative, and clinical aspects of hospitals. Every hospital sticks with Hospital Management System software to manage their data related to hospital inventory and patient records efficiently. The hospital information system software helps in controlling the data in most healthcare departments, namely financial, inpatient, Operation Theater, nursing, radiology, clinical, laboratory, outpatient, materials, pharmaceutical, and pathology. 

Why do you need a Hospital Management System?

An efficient, cost-effective, and reliable system is needed, and they are considered to be any healthcare or hospital's backbone. One of them on the list is the hospital information system software. Let's check out the importance of the Hospital Management System below. 

●  Higher revenue management

●  Enhanced clinical decision making

●  The best way to make your hospital technically advanced

●  Enhanced data security

●  Eliminate errors and can monitor each detail instantly. 

●  Higher reputation through good quality ratings. 

●  An affordable option for every hospital. 

●  No chances of errors as HMS cut down the workforce. 

●  Increased retrieve-ability and data security

●  Enhanced efficiency and patient care.  

Hospital Information System Features:

The primary use of the Hospital Information Management System is to manage & take care of healthcare management. The Hospital information management system has brought up patients, hospital staff, nurses, and doctors to add all assets and information anywhere and anytime. The efficient and advanced hospital information management system has many great features, and below are some of them you have to look for while choosing a Hospital Information system software for your healthcare needs. 

Appointment:

For a patient to be on-boarded, hassle-free appointments are the first step they require. Appointment scheduling features help the patients book their appointments online from anywhere, which you can cut down the time and emergencies. 

Appointment Scheduling enables the patients to know the availability of radiologists, doctors, or other healthcare specialists. It means the patients can book their appointments online quickly based on the time they require to meet the doctor. This is open for both offline and online modes added with instant updates on the appointment scheduling process. 

The appointment feature enables the patient to have a family ID so that they can easily search for any appointment feature by simply selecting their family ID. There are different modes of payment support, and the amount can be paid through installment schemes. It helps to reduce redundancy. 

IP, OP, and OT all in one integrated:

Hospital Information Management System comes integrated with three critical features Inpatient, Outpatient, and Operation Theatre management. It includes MIS reports, asset management, ward and room management, nurse and doctor assigning, and more. Outpatient management deals with the management of every outpatient department's requirements. 

The outpatient appointment management makes sure that the workload is evenly distributed across different caregivers and doctors in the clinic. The benefit of appointment management is to encourage patient care through timely follow-ups, decrease unnecessary wait times, and enhance the relationship of the patient with the hospital. The hospital information management system supports various appointment creation through the call center, telephone, walk-ins, and online patient portals. The module is an innovative approach to help multiple doctors take care of their all-day outpatient management. 

Inpatient management services are to offer excellent quality care to patients who are in the vulnerable and acute stage of their ailment. The inpatient management module in the HIS takes care of module admissions, bed allocation and bed availability, discharge and transfer of patients, and more. The system records every medical doctor, physician, and other personnel involved in treating the patients, detailed reports of procedures provided to them, and other relevant things about them to remain traceable at any point in time. 

The hospital information system helps achieve economic efficiency and viability in the OT (Operating Theatre)/therapy management. The module helps to seek shorter documentation and operation when compared to the typical intervention results. MocDoc operational theatres management system helps decrease the administrative and organizational burden on every personnel like doctors, physicians, nurses, etc. in the OT.

Billing and Insurance:

The billing process involved charges like patient registration, doctor fees, tests conducted, and more. Before a patient gets discharged, the family should pay the bill in time. Here comes HIS, which plays an important role. It helps to make the process faster and error-free. The Hospital Information system software enables the staff to enter insurance discounts, service prices, and other additional charges. It is now matched with the particular treatment or service made to the patient. With the help of code, the costs are entered and also enabled the automated billing process. 

When it comes to insurance claims, the hospital information management system helps to make the process faster and easier. It makes use of unique billing codes for different procedures to ensure the process is moving in the correct way when the insurance is submitted to the respective insurance companies. HIS takes care of every process in insurance claims like insurance auto-detection, insurance templates, and tax calculation as per country, and more reliable.  

Laboratory integration:

Laboratory Integration in HIS will deal with sample collection, machine interfacing, and more. There are many apps like the phlebo app, runnr app, etc. to make the laboratory integration process more accessible. Laboratory management HMS module helps to broadcast and record the information about the performed tests. 

The lab management module in the Hospital Information System software handles custom reports, credit settlement, analytics, order management, smart notifications, detailed MIS reports, and apps. We tailor analysis and lab management solutions for your requirements that can upload reports, log reports, manage hospital blood banks, and write findings. 

The laboratory management module is integrated with the core HMS to take care of the workflow process for every patient of our hospital and record the information about the performed tests. 

Pharmacy integration:

The Hospital Information Management System Pharmacy Integration module takes care of stock management, inbuilt tax calculations, auto expiry alerts, barcodes, and more. The pharmacy management module in HMS helps to control different pharmacies. The pharmacy management module handles prescription integration, stock management, intelligent reports, stock moments, and more. A whole pharmacy can be managed through the HIS pharmacy management module. It can also be integrated with the central billing. Once the patients receive the medicines from the pharmacy, the charges will be transferred automatically to the patient's billing. 

Specialty based modules:

There are centralized reporting tools in the Hospital Information System for PACS, X-rays, Ultrasound, CT scans, and more. They are also compatible with other various imaging technologies to deliver the perfect results. Only authorized persons will be provided authentication to check the reports. Digital imaging includes a simple procedure in the form of organ diagnosis. Radiology, dental, oncology, IVF ART, and cardiology reports are easily understood by this technology. With the help of the patient code or family ID, the patient can log in to the feature and check their report status. From booking appointments for diagnosis to checking results, every process is made more accessible with this feature. 

Integrated interface and distinct user roles:

The Hospital Information system offers people privacy and data security. Implementing them will help to empower clear and smooth functionality. HIS is one of the cloud-based software, so there is no chance for breaches to occur as everything is interlinked with each other. It means the patient data is safe and can be accessed only by limited people with authentication. The data is stored on the cloud or server and, therefore, is completely secure. To know more about data privacy and security, you can check here.

About MocDoc Hospital Information System:  

Automate any processes, including financial auditing, regulatory compliance, scheduling, appointments, and billing with the MocDoc hospital management system. Enhance your healthcare service quality with our custom hospital information system software.  

MocDoc is a leading-edge, informative, and cost-effective hospital information system software that offers focused, actionable, and insightful data. We provide an all-in-one solution that can be customized and deployed for any healthcare institution or hospital, providing the right state-of-the-art services to the patients. MocDoc HMS enables seamless integration with any of your systems like LIS, PACS, EMR, RIS, CDSS, and more.

How are we unique? 

● Optimize, manage, and track personal and financial hospital resources

● No chance for duplicated patient files and data.

● Optimize different allocation of resources, namely beds, rooms, and doctors.

● Manage lab tests, and consultation of different specialties like cardiology, obstetrics, general & family physician, IVF, ENT, and more.

● Build actionable treatment plans with reminders and targets for patients, staff, and doctors to enhance adherence.

● Manage appointment time slots and timings by lab, clinic, and doctor.

● Access to your portal through our mobile apps.

As a whole, MocDoc Hospital Management System software will help you to streamline accurate reporting, enhance quality control, 24/7 customer support, budget-friendly pricing, enhanced time management, transparency, visibility, customer services, management visibility, and a single database management system. MocDoc always has its complete focus on customer satisfaction, and we consider them our priority and make sure to keep them satisfied with our services and products. 

Introduction

In the city of Mumbai, Bhaktivedanta Hospital has already made an eminent growth since 1998. Now Bhaktivedanta hospital is known for its Multi Specialities in various fields such as pediatrics, orthopedics, ENT, psychiatry, and much more with a gross of more than 1500 happy patients leaving each day.

Overview:

The main reason why Bhaktivedanta approached MocDoc Healthcare Solution was to overcome the problems they faced in the appointment and scheduling of patients. MocDoc HMS provided them with the exact solutions that eventually solved all their problems. The following will list out the problems Bhaktivedanta faced and how MocDoc provided helpful solutions to overcome their problems.

Appointment Scheduling

Bhaktivedanta Hospital was using offline software to book appointments which caused them problems in appointments and scheduling, Adding to it they were still following the traditional practice of pen-paper which at times led to incorrect patient details.

MocDoc approached them with a solution by making Bhaktivedanta Hospital’s appointment scheduling effortless. We provided them with a “White labeled application” which was exclusively provided to the hospital to reduce workload and it made them produce good results in terms of managing patients and their appointments at the hospital. Our “Anytime Anywhere” accessing concept helped them to achieve excellence.

Interdepartmental Communications

Bhaktivedanta Hospital had plenty of departments operating it so the departments in the hospital were in need of proper communication between them and also the information needed to be carried out without leading to any miscommunications.

That’s where MocDoc helped Bhaktivedanta by providing a feature known as “Timeline View” which indeed helped the hospital to keep track of patient flows inside the hospital, and also helped the doctors to follow up on the patients based on their treatment. This made communication clear and patient details were tracked down easily without any misinterpretation.

Booking for VIPs & Emergency Patients

Managing VIPs around the city seemed difficult for Bhaktivedanta Hospital. This led to a situation where the hospital and the patients found a hard time Communicating. They were also facing a few difficulties in appointing and scheduling emergency patients.

That’s where MocDoc stepped in and offered a solution by providing restricted access to VIP appointments at the hospital, where the staff will be responsible for booking appointments for vips and emergency patients without any delays or difficulties. So through this we also ensure the privacy of the patients arriving at the hospital and also the waiting time of the patients was drastically reduced.

Managing the Queue

Bhaktivedanta Hospital was facing difficulties with its queue management. For instance, there was a lot of confusion in deciding if the patients having appointments or if patients holding tokens should be given preference since the hospital was following the call and token system. So the hospital faced some issues in managing Queues.

After implementing MocDoc HMS software each and every appointment was perfectly scheduled in order. These appointments are viewed by the staff who is in charge of the appointment section. Also, we provided additional features which made them classify patients based on their needs, this reduced the workload drastically.

Payment Processing System

Since Bhaktivedanta had offline software for appointment scheduling, processing payments online was not possible also Bhaktivedanta followed Manual procedures for appointment scheduling and payment processing. This was difficult for Bhaktivedanta to keep track of information about patients and payment details.

MocDoc helped Bhaktivedanta by providing a payment gateway for the patients through which they were able to make payments and Bhaktivedanta found it easy to manage patients' transaction details. Even MocDoc allowed the patients to make multiple appointments and at the same time maintain privacy in the transaction.

Benefits :

• Appointments are made easier by patients from anywhere

• Human-Error is completely removed

• Payments were made much easier and more secure by patients

• Problems with the administration were completely restored by MocDoc

• MIS Reports for OP Management and hospital Management were implemented to track doctors and patients.

• Both patients and the Hospital gained satisfaction in using MocDoc HMS

Result:

By using MocDoc HMS Bhaktivedanta Hospital has improved its appointment and scheduling operations. We also helped them resolve their minor and major problems among patients with the help of our trained team. Thus in a world full of competition, MocDoc always pursues to attain Customer satisfaction.